Collection of Academy Robes
Date: 8-8-2009
Time: 10.00am
Venue: A.R. Room
Rehearsal
Date: 10-8-2009
Time: 8.00pm
Venue: Dewan Tunku Syed Putra
40th USM Convocation Ceremony
First Session
Date: Wednesday, 12 August 2009,
Time: 9.00 am-1.00pm
Venue: Dewan Tunku Syed Putra
Presiding: D.Y.M.M Tuanku Canselor
Graduate Students Annual Dinner 2009
Date: 12th August 2009
Time: 7.00 PM
Venue: Grand Pearl Ballroom, Setia Pearl Island Country Club
Photo Session
Date: 16-8-2009
Time: 4.00pm
Venue: Studio and USM Campus
Returning of Academy Robes
Date: before 30th 2009
Time: before 4.30pm
Venue: A.R. Room
Collection of Scroll & Transcript
Date: after the returning of A.R.
Time: office hour
Venue: IPS
.
Wednesday, August 19, 2009
Viva Voce: 13-5-2009 (Wednesday)
Thesis Submission
Date: 24-4-2009 (Fri)
Time: 5.00pm
Venue: GSB Office
Viva Voce
Date: 13-5-2009
Time: 9.30am - 10.00am
Venue: PPJJ
Collection of Thesis for Correction
Date: 21-5-2009
Submission of Corrected Copy
Date: 28-5-2009
Submission of Hardbound Copy
Date: 1-6-2009
.
Date: 24-4-2009 (Fri)
Time: 5.00pm
Venue: GSB Office
Viva Voce
Date: 13-5-2009
Time: 9.30am - 10.00am
Venue: PPJJ
Collection of Thesis for Correction
Date: 21-5-2009
Submission of Corrected Copy
Date: 28-5-2009
Submission of Hardbound Copy
Date: 1-6-2009
.
Sunday, May 17, 2009
MBA论文(二)
Relationship between Career Competencies and Career Success in a Boundaryless Career
This research seeks to identify predictors of success in the boundaryless career using the three classes of career competencies: ‘knowing why’, ‘knowing whom’, and ‘knowing how’. Three criteria of career success were examined: perceived career success, perceived internal marketability, and perceived external marketability. Participants in this study were the MBA graduates and students of USM. They consisted of 41 males and 77 females. This study used multiple regression analysis to test the correlation in between the predictions and the multiple perspective of career success.
The result of this study indicates that ‘knowing why’, ‘knowing whom’, and ‘knowing how’ career competencies partially lead to the career success. For ‘knowing why’, the study showed that career insight is positively and significantly related to perceived external marketability. Another predictor, proactive personality is positively and significantly related to perceived internal marketability. On the other hand, for ‘knowing whom’, the only significant relationship found is internal networks where it is positively relates to perceived internal marketability. Besides, the study also showed that career identity being positively and significantly related all three criteria of success.
Lastly, theoretical implication, practical implication, and directions for future research are presented.
This research seeks to identify predictors of success in the boundaryless career using the three classes of career competencies: ‘knowing why’, ‘knowing whom’, and ‘knowing how’. Three criteria of career success were examined: perceived career success, perceived internal marketability, and perceived external marketability. Participants in this study were the MBA graduates and students of USM. They consisted of 41 males and 77 females. This study used multiple regression analysis to test the correlation in between the predictions and the multiple perspective of career success.
The result of this study indicates that ‘knowing why’, ‘knowing whom’, and ‘knowing how’ career competencies partially lead to the career success. For ‘knowing why’, the study showed that career insight is positively and significantly related to perceived external marketability. Another predictor, proactive personality is positively and significantly related to perceived internal marketability. On the other hand, for ‘knowing whom’, the only significant relationship found is internal networks where it is positively relates to perceived internal marketability. Besides, the study also showed that career identity being positively and significantly related all three criteria of success.
Lastly, theoretical implication, practical implication, and directions for future research are presented.
Thursday, January 10, 2008
Wednesday, September 27, 2006
MBA 小结
2005/06-1: 第一学年,第一学期
1。组织行为学, B+
2。管理资讯系统, B
2005/06-2: 第一学年,第二学期
1。人力资源管理, B-
2。财务及会计管理, B+
3。营运策略, B
2006/07-1: 第二学年,第一学期
1。营销管理, B
2。公司财务, B
2006/07-2: 第二学年,第二学期
1。高级商务统计学, B+
2。公司战略, B+
3。学术研究法, A-
2006/07-3: 第二学年,第三学期
1。投资分析与项目管理, B
2007/08-1: 第三学年,第一学期
1。管理人经济学, B+
2007/08-2: 第三学年,第二学期
1。国际会计, A
2。论文撰写
2007/08-2: 第四学年,第一学期
1。论文撰写(二)
2007/08-3: 第四学年,第二学期
1。论文答辩, B-
.
1。组织行为学, B+
2。管理资讯系统, B
2005/06-2: 第一学年,第二学期
1。人力资源管理, B-
2。财务及会计管理, B+
3。营运策略, B
2006/07-1: 第二学年,第一学期
1。营销管理, B
2。公司财务, B
2006/07-2: 第二学年,第二学期
1。高级商务统计学, B+
2。公司战略, B+
3。学术研究法, A-
2006/07-3: 第二学年,第三学期
1。投资分析与项目管理, B
2007/08-1: 第三学年,第一学期
1。管理人经济学, B+
2007/08-2: 第三学年,第二学期
1。国际会计, A
2。论文撰写
2007/08-2: 第四学年,第一学期
1。论文撰写(二)
2007/08-3: 第四学年,第二学期
1。论文答辩, B-
.
Friday, February 10, 2006
第四学年(2008/09) : 第一/二学期
主修课程:
1。毕业论文~(Management Project)
课程纲要:
上课方式: - Online Tutorial
课业: 等级: 无
- Submission of a research report
期末考:
- Viva: Presentation of research report
总成绩: B- (2.67)
第十一学期成绩:2.67
总成绩:3.17 (MBA)
.
Thursday, February 09, 2006
第三学年(2007/08) : 第二学期
主修课程:
1。国际会计~(International Accounting)
课程纲要:
1) Introduction to International Accounting
i. What is International Accounting?
ii. International Transactions, FDI and Related Accounting Issues:
- Foreign exchange risk
- Hedging,
- Foreign Direct Investment (Conversion, Translation)
iv. International Income Taxation
v. International Transfer Pricing
vi. International Auditing
vii. Cross-listing on Foreign Stock Exchanges
viii. International Harmonization of Accounting Standards
ix. The Global Economy
2) Worldwide Accounting Diversity
i. What is Worldwide Accounting Diversity?
ii. Evidence of Diversity in International Accounting
iii. Problems Caused by Accounting Diversity:
- Consolidated financial statements,
- Difficulties with access to foreign capital Markets,
- Non-comparability of financial Statements.
iv. Environmental Factors Leading to Accounting Diversity:
- Common law,
- Code law,
- Taxation,
- Providers of financing,
- Inflation,
- Political and economic ties,
- Correlation of factors.
v. Financial Reporting System Classification
vi. The Influence of Culture on Financial Reporting
vii. A Model to Explain International Differences in Financial Reporting
viii. Further Evidence of Accounting Diversity
3) International Harmonization of Financial Reporting
i. What is harmonization?
ii. Harmonization: The Pros and Cons
iii. Harmonization Efforts. Organizations involved: IASB, IOSCO, IFAC, EU, ...
iv. IASB – Major Initiatives, Revised Structure, Perspective
v. Principles-Based Approach to Accounting Standard Setting:
- A Principles-Based approach,
- Support for a Principles-Based Approach from outside the IASB
vi. IASB Framework and IFRSs: IASB Framework,
vii. Qualitative characteristics of information:
- Understandability,
- Comparability,
- Relevance,
- Reliability
viii. Elements of Financial Statements:
- Definition,
- Recognition,
- Measurement
ix. Concepts of Capital maintenance:
- Financial capital maintenance,
- Physical capital maintenance
x. Presentation of Financial Statements (IAS 1):
- Purpose of financial statements,
- Components of financial statements,
- Fair presentation,
- Accounting policies;
- Basic principles and assumptions,
- Structure and Content of Financial Statements
xi. First Time Adoptions of IFRSs (IFRS 1)
xii. Use of IFRSs: Evidence of support for IFRSs
xiii. IASB/FASB Convergence:
- The Norwalk Agreement,
- FASB’s key initiatives in the Norwalk Agreement
4) International Financial Reporting Standards (IFRSs)
i. Recognition and Measurement:Some background
ii. Measurement:
- Historical cost,
- Net realizable value,
- Current (replacement) cost,
- Current market value,
- Present value of future cash flows
iii. Recognition and Measurement: IFRSs
iv. IFRSs and U.S. GAAP compared:
- Definitions
- Recognition
- Measurement
- Alternatives
- Lack of requirements or guidance
- Presentation
- Disclosure
v. Form 20-F
vi. Areas with significant differences
- Inventory (IAS 2)
- Property, Plant, and Equipment (PP&E) (IAS 16)
- Intangible Assets (IAS 38)
- Impairment of Assets (IAS 36)
- Borrowing Costs (IAS 23)
- Leases (IAS 17)
vii. IFRSs and U.S. GAAP differ somewhat in each of the following areas:
- Cash Flow Statements (IAS 7)
- Segment Reporting (IAS 14)
- Interim Financial Reporting (IAS 34)
5) Comparative Accounting
i. China
ii. Germany
iii. Japan
iv. Mexico
v. United Kingdom
- Background
- Accounting Profession
- Accounting Regulation
- Accounting Principles and Practice
- Differences to IFRSs
上课方式: - 网上授课
课业: 等级: A
a. Mid-term Exam - 10%
b. Term Paper - 20%
c. Participation - 20%
期末考: 50%
总成绩: A (4.00)
第八学期成绩:4.00
总成绩:3.23
Wednesday, February 08, 2006
第三学年(2007/08): 第一学期
上课时间表:
星期一
1。学术研究方法论 Research Methodology
星期二
2。管理资讯系统 Management Information System
3。管理控制系统 Management Control Systems
星期三
4。财务及会计管理 Finance and Accounting for Management
5。公司财务管理 Corporate Finance
星期四
6。人力资源管理 Human Resource Management
7。组织行为学 Management and Organizational Behavior
星期五
8。营销管理学 Marketing Management
9。领导力 Leadership
星期六
10。管理人经济学 Managerial Economics
主修课程:
1。管理人经济学~(Managerial Economics)
课程纲要:
- Introduction to Managerial Economics
- The Firms and Its Goals
- Supply and Demand
- Demand Elasticity
- Demand Estimation & Forecasting
- Theory and Estimation of Production
- Theory and Estimation of Cost
- Pricing & Output Decisions: 1
- Pricing & Output Decisions: 2
- Game Theory and Asymmetric Information
- Capital Budgeting and Risk
- The Multinational Corporation and Globalization
- Government and Industry: Challenges and Opportunities for Today’s Manager
上课方式: - 网上授课
课业: 等级: B+
a. Mid-term Exam - 10% (C)
b. Term Paper - 20% (A-)
c. Participation - 20% (B+)
期末考: 50%
总成绩: B+ (3.33)
第七学期成绩:3.33
总成绩:3.17
.
星期一
1。学术研究方法论 Research Methodology
星期二
2。管理资讯系统 Management Information System
3。管理控制系统 Management Control Systems
星期三
4。财务及会计管理 Finance and Accounting for Management
5。公司财务管理 Corporate Finance
星期四
6。人力资源管理 Human Resource Management
7。组织行为学 Management and Organizational Behavior
星期五
8。营销管理学 Marketing Management
9。领导力 Leadership
星期六
10。管理人经济学 Managerial Economics
主修课程:
1。管理人经济学~(Managerial Economics)
课程纲要:
- Introduction to Managerial Economics
- The Firms and Its Goals
- Supply and Demand
- Demand Elasticity
- Demand Estimation & Forecasting
- Theory and Estimation of Production
- Theory and Estimation of Cost
- Pricing & Output Decisions: 1
- Pricing & Output Decisions: 2
- Game Theory and Asymmetric Information
- Capital Budgeting and Risk
- The Multinational Corporation and Globalization
- Government and Industry: Challenges and Opportunities for Today’s Manager
上课方式: - 网上授课
课业: 等级: B+
a. Mid-term Exam - 10% (C)
b. Term Paper - 20% (A-)
c. Participation - 20% (B+)
期末考: 50%
总成绩: B+ (3.33)
第七学期成绩:3.33
总成绩:3.17
.
Sunday, January 01, 2006
第二学年(2006/07) : 第三学期(选择性)
上课时间表:
星期一及星期三
1。投资分析与组合管理 Investment Analysis
星期二及星期四
2。策略性营销管理学 Strategic Marketing Management
星期三及星期五
3。品质及生产力管理 Quality And Productivity Management
选修课程:
1。投资分析与组合管理
~(Investment Analysis & Portfolio Management)
基本内容:投资学旨在讨论投资者与金融市场间的互动关系。本课程将讨论证券市场的结构和机制;债券与股票之特性;投资组合理论,资产定价模型及证券分析;以及衍生性金融商品的介绍。以及资产组合构造、管理以及评价方法。
基本要求:掌握与金融投资有关的基本概念,基本理论;掌握金融资产定价的基本理论和方法;理解投资组合的基本原理和方法。当学生完成此课,势必对证券评价与投资组合管理有透彻的了解。学生将具备基本的理论技能,使学生得以了解现代投资学的发展,并且熟悉与投资有关的实务
课程纲要:
1。投资基础 Investment Basics
- 投资环境 Overview of Investment Environment
- 金融资产与工具 Financial Assets & Instruments
- 证卷市场 Securities Markets
- 证卷交易 How Securities are Traded
2。投資組合理论 Portfolio Theory
- 利率与风险溢价(差额) Interest Rates and Risk Premium
- 风险与风险规避 Risk and Risk Aversion
- 风险性资产与无风险资产 Risky Asset and Risk-Free Assets
- 最适风险性投资组合 Optimal Risky Portfolio
3。资本市场 Capital Markets
- 资本资产定价模型 Capital Assets Pricing Model (CAPM)
- 指数模型 Index Models
- 风险与收益的多因素模型 Multifactor Models of Risk and Return
- 市场效率 Market Efficiency
4。固定收益(定息)证券 Fixed-Income Securities
- 债券价格与殖利率 Bond Prices and Yields
- 债券组合 Bond Portfolios
5。普通股票分析 Security Analysis
- 行业分析 Research and Industry Analysis
- 证券评估 Security Valuation
- 财务报表分析 Financial Statements Analysis
6。期权,期货,衍生产品 Options, Futures, Derivatives
- 期权市场 Options Markets
- 期权评估 Option Valuation
- 期货市场 Futures Markets
- 其他衍生产品 Others Derivations
7。投资组合管理 Portfolio Management
- 组合绩效评估 Portfolio Performance Evaluation
- 积极型组合管理 Theory and Process of Active Portfolio Management
上课方式: - 由讲师授课
课业: 等级:
a. Assignments (3x10%) - 30%
b. Midterm Exam - 20%
期末考: 50%
总成绩: B (3.00)
第六学期成绩:3.00
总成绩:3.15
.
星期一及星期三
1。投资分析与组合管理 Investment Analysis
星期二及星期四
2。策略性营销管理学 Strategic Marketing Management
星期三及星期五
3。品质及生产力管理 Quality And Productivity Management
选修课程:
1。投资分析与组合管理
~(Investment Analysis & Portfolio Management)
基本内容:投资学旨在讨论投资者与金融市场间的互动关系。本课程将讨论证券市场的结构和机制;债券与股票之特性;投资组合理论,资产定价模型及证券分析;以及衍生性金融商品的介绍。以及资产组合构造、管理以及评价方法。
基本要求:掌握与金融投资有关的基本概念,基本理论;掌握金融资产定价的基本理论和方法;理解投资组合的基本原理和方法。当学生完成此课,势必对证券评价与投资组合管理有透彻的了解。学生将具备基本的理论技能,使学生得以了解现代投资学的发展,并且熟悉与投资有关的实务
课程纲要:
1。投资基础 Investment Basics
- 投资环境 Overview of Investment Environment
- 金融资产与工具 Financial Assets & Instruments
- 证卷市场 Securities Markets
- 证卷交易 How Securities are Traded
2。投資組合理论 Portfolio Theory
- 利率与风险溢价(差额) Interest Rates and Risk Premium
- 风险与风险规避 Risk and Risk Aversion
- 风险性资产与无风险资产 Risky Asset and Risk-Free Assets
- 最适风险性投资组合 Optimal Risky Portfolio
3。资本市场 Capital Markets
- 资本资产定价模型 Capital Assets Pricing Model (CAPM)
- 指数模型 Index Models
- 风险与收益的多因素模型 Multifactor Models of Risk and Return
- 市场效率 Market Efficiency
4。固定收益(定息)证券 Fixed-Income Securities
- 债券价格与殖利率 Bond Prices and Yields
- 债券组合 Bond Portfolios
5。普通股票分析 Security Analysis
- 行业分析 Research and Industry Analysis
- 证券评估 Security Valuation
- 财务报表分析 Financial Statements Analysis
6。期权,期货,衍生产品 Options, Futures, Derivatives
- 期权市场 Options Markets
- 期权评估 Option Valuation
- 期货市场 Futures Markets
- 其他衍生产品 Others Derivations
7。投资组合管理 Portfolio Management
- 组合绩效评估 Portfolio Performance Evaluation
- 积极型组合管理 Theory and Process of Active Portfolio Management
上课方式: - 由讲师授课
课业: 等级:
a. Assignments (3x10%) - 30%
b. Midterm Exam - 20%
期末考: 50%
总成绩: B (3.00)
第六学期成绩:3.00
总成绩:3.15
.
Wednesday, December 28, 2005
第二学年(2006/07): 第二学期
上课时间表:
星期一
1。公司战略 Corporate Strategy
星期二
2。组织行为学 Management and Organizational Behavior
3。人力资源管理 Human Resource Management
4。管理人道德 Managerial Ethics6。
星期三
5。营销管理学 Marketing Management
6。国际商务管理 International Business Management
星期四
7。财务及会计管理 Finance and Accounting for Management
8。公司财务管理 Corporate Finance
9。学术研究方法论 Research Methodology
星期五
10。营运策略 Operation Strategy
星期六
11。高级商务统计学 Advanced Business Statistics
主修课程:
(一) 高阶商务统计学~(Advanced Business Statistics)
课程纲要:
1。Overview to Business Statistics & Introductory Probability
2。Random Variables & Probability Distributions
3。Sampling Methods and Sampling Distribution
4。Statistical Inference: Estimation and Testing of Hypothesis: Basic Principles
5。Using SPSS
6。Two Samples Test
7。Two Samples Test: Non-parametric
8。K Samples Test: ANOVA & Non-Parametric
9。Chi-Square Test, Correlation & Simple Regression
10。Multiple Regression & Diagnostics
11。Discriminant Analysis
12。Factor Analysis
上课方式: 由讲师授课
课业: 等级: A-
a. Midterm Exam - 20%
b. Project - 30%
期末考: 50%
总成绩: B+ (3.33)
(二) 公司战略~(Corporate Strategy)
课程纲要:
1。Overview of strategic management,
2。Vision, mission, goals and objectives,
3。External analysis,
4。Internal analysis,
5。Strategy formulation, levels of strategy
6。Competitive strategies, building competitive advantages,
7。Strategy choices, vertical integration, horizontal integration, etc.
8。Strategy choices, Diversification, acquisition, etc
9。Strategy implementation – Management,
10。Strategy implementation –Budgeting,
11。Evaluation and Control, Corporate governance, Social Responsibility,
12。International strategic management.
上课方式: - 由讲师授课
课业: 等级: B+
a. Case Study - 10%
b. Midterm Exam - 15%
c. Strategy Project - 15%
d. Participation - 10%
期末考: 50%
总成绩: B+ (3.33)
(三) 学术研究法~(Research Methodology)
课程纲要:
1。Philosophy and Nature of Research
2。Overview of Research Process - Model Building
3。Research Ethics
4。Academic Writing
5。Issues in Research Design
6。Data Collection
7。Data Analysis
8。Report Writing
上课方式: - 由讲师授课
课业: 等级 - (未知)
a. Literature Review - 30%
b. Midterm Exam - 20%
c. Research Proposal - 50%
期末考: 无
总成绩: A- (3.67)
第五学期成绩: 3.44
总成绩:3.17
.
星期一
1。公司战略 Corporate Strategy
星期二
2。组织行为学 Management and Organizational Behavior
3。人力资源管理 Human Resource Management
4。管理人道德 Managerial Ethics6。
星期三
5。营销管理学 Marketing Management
6。国际商务管理 International Business Management
星期四
7。财务及会计管理 Finance and Accounting for Management
8。公司财务管理 Corporate Finance
9。学术研究方法论 Research Methodology
星期五
10。营运策略 Operation Strategy
星期六
11。高级商务统计学 Advanced Business Statistics
主修课程:
(一) 高阶商务统计学~(Advanced Business Statistics)
课程纲要:
1。Overview to Business Statistics & Introductory Probability
2。Random Variables & Probability Distributions
3。Sampling Methods and Sampling Distribution
4。Statistical Inference: Estimation and Testing of Hypothesis: Basic Principles
5。Using SPSS
6。Two Samples Test
7。Two Samples Test: Non-parametric
8。K Samples Test: ANOVA & Non-Parametric
9。Chi-Square Test, Correlation & Simple Regression
10。Multiple Regression & Diagnostics
11。Discriminant Analysis
12。Factor Analysis
上课方式: 由讲师授课
课业: 等级: A-
a. Midterm Exam - 20%
b. Project - 30%
期末考: 50%
总成绩: B+ (3.33)
(二) 公司战略~(Corporate Strategy)
课程纲要:
1。Overview of strategic management,
2。Vision, mission, goals and objectives,
3。External analysis,
4。Internal analysis,
5。Strategy formulation, levels of strategy
6。Competitive strategies, building competitive advantages,
7。Strategy choices, vertical integration, horizontal integration, etc.
8。Strategy choices, Diversification, acquisition, etc
9。Strategy implementation – Management,
10。Strategy implementation –Budgeting,
11。Evaluation and Control, Corporate governance, Social Responsibility,
12。International strategic management.
上课方式: - 由讲师授课
课业: 等级: B+
a. Case Study - 10%
b. Midterm Exam - 15%
c. Strategy Project - 15%
d. Participation - 10%
期末考: 50%
总成绩: B+ (3.33)
(三) 学术研究法~(Research Methodology)
课程纲要:
1。Philosophy and Nature of Research
2。Overview of Research Process - Model Building
3。Research Ethics
4。Academic Writing
5。Issues in Research Design
6。Data Collection
7。Data Analysis
8。Report Writing
上课方式: - 由讲师授课
课业: 等级 - (未知)
a. Literature Review - 30%
b. Midterm Exam - 20%
c. Research Proposal - 50%
期末考: 无
总成绩: A- (3.67)
第五学期成绩: 3.44
总成绩:3.17
.
Tuesday, December 27, 2005
第二学年(2006/07): 第一学期
上课时间表:
星期一
1。营销管理学 Marketing Management
2。领导力 Leadership
星期二
3。公司财务管理 Corporate Finance
4。财务及会计管理 Finance and Accounting for Management
5。管理控制系统 Management Control Systems
星期三
6。人力资源管理 Human Resource Management
7。组织行为学 Management and Organizational Behavior
星期四
8。管理经济学 Managerial Economics
星期五
9。管理资讯系统 Management Information System
星期六
10。学术研究方法论 Research Methodology
必修课程:
1。营销管理学~ (Marketing Management)
课程纲要:
通过课堂教授、案例讨论和课后联系: 使学生对营销研究的有关科学文献和研究范式有一初步了解和掌握;对营销研究的基本步骤和方法有一比较全面的了解;能够针对有关市场营销问题,运用所学的研究方法与知识设计营销研究方案……
- 廿一世纪的营销 Defining Marketing for the 21st Century
- 营销策略与计划 Developing Marketing Strategies & Plans
- 搜集资讯及審視环境 Gathering Information & Scanning the Environment
- 市场调查及需求预测 Conducting Marketing Research & Forecasting Demand
- 消费人价值,满足感及忠诚度 Creating Customer Value, Satisfaction, and Loyalty
- 消费人市场 Analyzing Consumer Markets
- 商业市场 Analyzing Business Markets
- 市场分节及目标 Identifying Market Segments and Targets
- 建立品牌 Creating Brand Equity
- 品牌定位 Crafting the Brand Positioning
- 面对竞争 Dealing with Competition
- 产品策略 Setting Product Strategy
- 管理服务 Designing & Managing Services
- 定价策略 Developing Pricing Strategies and Programs
- 营销管道及人脉 Designing & Managing Marketing Channels & Value Networks
- 零售,批发及物流 Managing Retailing, Wholesaling & Logistics
- 综合性营销沟通 Designing and Managing Integrated Marketing Communications
- 管理大众传播 Managing Mass Communications: Advertising, Sales Promotions, Events, & Public Relations
- 管理个人沟通 Managing Personal Communications: Direct Marketing & Personal Selling
- 引介新市场 Introducing New Market Offerings
- 开发全球性市场 Tapping into Global Markets Managing a Holistic Marketing Organization
上课方式: - 由讲师授课
课业: 等级 - (未知)
a. Case Study - 15%
b. Midterm Exam - 15%
c. Marketing Plan - 20%
期末考: 50%
总成绩: B (3.00)
2。公司财务~(Corporate Finance)
课程纲要:
- 财务及财务管理人 Finance and Financial Manager
- PV, Objectives of Firm and Corporate Governance
- How to Calculate PV
- 債券及股票 The Value of Bonds and Common Stocks
- Why PV Leads to Better Investment Criteria
- 投资决策 Making Investment Decisions
- 风险及回酬 Risk and Return
- 资金之机会成本 Opportunity Cost of Capital
- 资金预算及风险 Capital Budgeting and Risk
- Real Options
- 仲介问题及表现测量 Agency Problem and Measurement of Performance
- 企业财务及市场效率 Corporate Financing and Market Efficiency
- 支出政策 Payout Policy
- 债务 Does Debt Policy Matter?
- 借贷数量 How much should a firm borrow?
- 融资及估价 Financing and Valuation
- 我们所知道的财务 What we know and do not know about FINANCE
上课方式: 由讲师授课
课业: 等级 - (未知)
a. Case Study (2 cases) - 20%
b. Midterm Exam - 20%
c. Stock-Trak Report - 10%
期末考: 50%
总成绩: B (3.00)
第四学期成绩: 3.00
总成绩:3.05
.
星期一
1。营销管理学 Marketing Management
2。领导力 Leadership
星期二
3。公司财务管理 Corporate Finance
4。财务及会计管理 Finance and Accounting for Management
5。管理控制系统 Management Control Systems
星期三
6。人力资源管理 Human Resource Management
7。组织行为学 Management and Organizational Behavior
星期四
8。管理经济学 Managerial Economics
星期五
9。管理资讯系统 Management Information System
星期六
10。学术研究方法论 Research Methodology
必修课程:
1。营销管理学~ (Marketing Management)
课程纲要:
通过课堂教授、案例讨论和课后联系: 使学生对营销研究的有关科学文献和研究范式有一初步了解和掌握;对营销研究的基本步骤和方法有一比较全面的了解;能够针对有关市场营销问题,运用所学的研究方法与知识设计营销研究方案……
- 廿一世纪的营销 Defining Marketing for the 21st Century
- 营销策略与计划 Developing Marketing Strategies & Plans
- 搜集资讯及審視环境 Gathering Information & Scanning the Environment
- 市场调查及需求预测 Conducting Marketing Research & Forecasting Demand
- 消费人价值,满足感及忠诚度 Creating Customer Value, Satisfaction, and Loyalty
- 消费人市场 Analyzing Consumer Markets
- 商业市场 Analyzing Business Markets
- 市场分节及目标 Identifying Market Segments and Targets
- 建立品牌 Creating Brand Equity
- 品牌定位 Crafting the Brand Positioning
- 面对竞争 Dealing with Competition
- 产品策略 Setting Product Strategy
- 管理服务 Designing & Managing Services
- 定价策略 Developing Pricing Strategies and Programs
- 营销管道及人脉 Designing & Managing Marketing Channels & Value Networks
- 零售,批发及物流 Managing Retailing, Wholesaling & Logistics
- 综合性营销沟通 Designing and Managing Integrated Marketing Communications
- 管理大众传播 Managing Mass Communications: Advertising, Sales Promotions, Events, & Public Relations
- 管理个人沟通 Managing Personal Communications: Direct Marketing & Personal Selling
- 引介新市场 Introducing New Market Offerings
- 开发全球性市场 Tapping into Global Markets Managing a Holistic Marketing Organization
上课方式: - 由讲师授课
课业: 等级 - (未知)
a. Case Study - 15%
b. Midterm Exam - 15%
c. Marketing Plan - 20%
期末考: 50%
总成绩: B (3.00)
2。公司财务~(Corporate Finance)
课程纲要:
- 财务及财务管理人 Finance and Financial Manager
- PV, Objectives of Firm and Corporate Governance
- How to Calculate PV
- 債券及股票 The Value of Bonds and Common Stocks
- Why PV Leads to Better Investment Criteria
- 投资决策 Making Investment Decisions
- 风险及回酬 Risk and Return
- 资金之机会成本 Opportunity Cost of Capital
- 资金预算及风险 Capital Budgeting and Risk
- Real Options
- 仲介问题及表现测量 Agency Problem and Measurement of Performance
- 企业财务及市场效率 Corporate Financing and Market Efficiency
- 支出政策 Payout Policy
- 债务 Does Debt Policy Matter?
- 借贷数量 How much should a firm borrow?
- 融资及估价 Financing and Valuation
- 我们所知道的财务 What we know and do not know about FINANCE
上课方式: 由讲师授课
课业: 等级 - (未知)
a. Case Study (2 cases) - 20%
b. Midterm Exam - 20%
c. Stock-Trak Report - 10%
期末考: 50%
总成绩: B (3.00)
第四学期成绩: 3.00
总成绩:3.05
.
Sunday, December 25, 2005
第一学年(2005/06): 第三学期(选择性)
上课时间表:
星期一及星期三
1。投资分析 Investment Analysis
星期二及星期四
2。国际营销管理学 International Marketing Management
星期三及星期五
3。品质及生产人力管理 Productivity And Quality Management
选修课程:
原本打算选修品质及生产人力管理~(Quality and Productivity Management),不过由于工作忙碌及上课时间后期与世界杯有冲突,所以这个学期没有修任何课程。
也去上了一堂的投资分析~(Investment Analysis),不过最后还是没有去修这一科。
.
星期一及星期三
1。投资分析 Investment Analysis
星期二及星期四
2。国际营销管理学 International Marketing Management
星期三及星期五
3。品质及生产人力管理 Productivity And Quality Management
选修课程:
原本打算选修品质及生产人力管理~(Quality and Productivity Management),不过由于工作忙碌及上课时间后期与世界杯有冲突,所以这个学期没有修任何课程。
也去上了一堂的投资分析~(Investment Analysis),不过最后还是没有去修这一科。
.
Saturday, December 24, 2005
第一学年(2005/06): 第二学期
上课时间表:
星期一
1。公司战略 Corporate Strategy
2。国际财务管理 International Financial Management
星期二
3。营销管理学 Marketing Management
4。学术研究方法论 Research Methodology
5。国际商务管理 International Business Management
星期三
6。人力资源管理 Human Resource Management
7。组织行为学 Management and Organizational Behavior
星期四
8。高级商务统计学 Advanced Business Statistics
9。管理伦理学 Managerial Ethics
星期五
10。财务及会计管理 Finance and Accounting for Management
11。公司财务 Corporate Finance
星期六
12。营运策略 Operation Strategy
必修课程:
1。人力资源管理~(Human Resource Management)
课程纲要:
未来的企业竞争,是基于资源的竞争。只有那些善于获得资源和使用资源的企业,才能保持持续的竞争力。而在企业所能获得和控制的资源中,人力资源无疑是最积极、最活跃的部分。如何使用这种资源,是每一个企业在分析其未来发展战略时必须认真考虑的;而如何使这种资源成为企业持续发展的支撑,正是人力资源开发关注的焦点。
- 策略性人力资源管理 Strategic HRM
- 均等的雇用机会与安全 EEO & Safety
- 工作分析及设计 Analysis & Design of Work
- 人力资源规划及招聘 HR Planning & Recruitment
- 选拔及放置 Selection & Placement
- 培训 Training
- 表现管理Performance Management
- 员工发展 Employee Development
- 离职及挽留 Separation & Retention
- 薪资结构 Pay Structure
- 认可员工贡献 Recognizing Employee Contribution
- 员工利益 Employee Benefits
- 集体契约及劳资关系 Collective Bargaining & Labor Relations
- 全球性人力资源管理 Managing HR Globally
- 策略性管理人力资源功能 Strategically Managing HR Functions
上课方式: - 学员分为10组,每组研究一个题目,然后传授给同学。
课业: 等级: C-
a. 主题呈献 - 15%
b. 期中考 - 10%
c. 课题研究及报告 25%
期末考: 50%
总成绩: B- (2.67)
2。财务及会计管理~(Finance & Accounting for Management)
课程纲要:
财务会计
- 会计与组织 Accounting and Organization
- 商业活动:会计资讯来源 Business Activities – The Source of Accounting Information
- 测量收入与开支 Measuring Revenues and Expenses
- Reporting Earnings and Financial Position
- Reporting Cash Flows
- Full and Fair Reporting
- The Time Value of Money
- Financing Activities
- Analysis of Financing Activities
管理会计
- 会计与管理决策 Accounting and Management Decisions
- 成本分类及流程 Cost Categorization & Flow
- Producing Goods and Services: Batch Processing
- Producing Goods and Services: Continuous Processing
- Cost Allocation and Activity-Based Management
- 分析成本行为 Analyzing Cost Behavior
- The Role of Budgets in Decision Making
- Cost Variances and Quality Management
- Controlling Decisions in Decentralized
- Management Accounting in a Competitive Business Environment
- Capital Investment Decisions
上课方式: 由讲师授课
课业: 等级: A-
a. 问题解答即呈献 - 10%
b. 期中考 - 20%
c. 课题研究及报告 20%
期末考: 50%
总成绩: B+ (3.33)
3。营运策略~(Operations Strategy)
课程纲要:
- 营运策略与竞争力 Operations Strategy and Competitiveness
- 专案管理 Project Management
- 品质管理 Quality management
- 产品设计 Product design
- 流程分析 Process analysis
- 制造流程摘选 Manufacturing process selection
- 服务流程摘选 Service process selection
- 预测 Forecasting
- 聚集銷售額与营运 Aggregate sales and operations
- 库存控制 Inventory control
- 物料需求计划 MRP
- 营运计划 Operations scheduling
- 同步生产及约束理论 Synchronous manufacturing and theory of constraints
- 供需链策略 Supply chain strategy
- 营运諮詢及再造企业 Operations consulting and reengineering
- 策略性产能管理 Strategic capacity management
- 精益生产 Lean manufacturing
上课方式: 由讲师授课
课业: 等级:B+
a. 期中考 - 30%
b. 课题研究及报告 20%
期末考: 50%
成绩: B (3.00)
第二学期成绩: 3.00
总成绩:3.07
星期一
1。公司战略 Corporate Strategy
2。国际财务管理 International Financial Management
星期二
3。营销管理学 Marketing Management
4。学术研究方法论 Research Methodology
5。国际商务管理 International Business Management
星期三
6。人力资源管理 Human Resource Management
7。组织行为学 Management and Organizational Behavior
星期四
8。高级商务统计学 Advanced Business Statistics
9。管理伦理学 Managerial Ethics
星期五
10。财务及会计管理 Finance and Accounting for Management
11。公司财务 Corporate Finance
星期六
12。营运策略 Operation Strategy
必修课程:
1。人力资源管理~(Human Resource Management)
课程纲要:
未来的企业竞争,是基于资源的竞争。只有那些善于获得资源和使用资源的企业,才能保持持续的竞争力。而在企业所能获得和控制的资源中,人力资源无疑是最积极、最活跃的部分。如何使用这种资源,是每一个企业在分析其未来发展战略时必须认真考虑的;而如何使这种资源成为企业持续发展的支撑,正是人力资源开发关注的焦点。
- 策略性人力资源管理 Strategic HRM
- 均等的雇用机会与安全 EEO & Safety
- 工作分析及设计 Analysis & Design of Work
- 人力资源规划及招聘 HR Planning & Recruitment
- 选拔及放置 Selection & Placement
- 培训 Training
- 表现管理Performance Management
- 员工发展 Employee Development
- 离职及挽留 Separation & Retention
- 薪资结构 Pay Structure
- 认可员工贡献 Recognizing Employee Contribution
- 员工利益 Employee Benefits
- 集体契约及劳资关系 Collective Bargaining & Labor Relations
- 全球性人力资源管理 Managing HR Globally
- 策略性管理人力资源功能 Strategically Managing HR Functions
上课方式: - 学员分为10组,每组研究一个题目,然后传授给同学。
课业: 等级: C-
a. 主题呈献 - 15%
b. 期中考 - 10%
c. 课题研究及报告 25%
期末考: 50%
总成绩: B- (2.67)
2。财务及会计管理~(Finance & Accounting for Management)
课程纲要:
财务会计
- 会计与组织 Accounting and Organization
- 商业活动:会计资讯来源 Business Activities – The Source of Accounting Information
- 测量收入与开支 Measuring Revenues and Expenses
- Reporting Earnings and Financial Position
- Reporting Cash Flows
- Full and Fair Reporting
- The Time Value of Money
- Financing Activities
- Analysis of Financing Activities
管理会计
- 会计与管理决策 Accounting and Management Decisions
- 成本分类及流程 Cost Categorization & Flow
- Producing Goods and Services: Batch Processing
- Producing Goods and Services: Continuous Processing
- Cost Allocation and Activity-Based Management
- 分析成本行为 Analyzing Cost Behavior
- The Role of Budgets in Decision Making
- Cost Variances and Quality Management
- Controlling Decisions in Decentralized
- Management Accounting in a Competitive Business Environment
- Capital Investment Decisions
上课方式: 由讲师授课
课业: 等级: A-
a. 问题解答即呈献 - 10%
b. 期中考 - 20%
c. 课题研究及报告 20%
期末考: 50%
总成绩: B+ (3.33)
3。营运策略~(Operations Strategy)
课程纲要:
- 营运策略与竞争力 Operations Strategy and Competitiveness
- 专案管理 Project Management
- 品质管理 Quality management
- 产品设计 Product design
- 流程分析 Process analysis
- 制造流程摘选 Manufacturing process selection
- 服务流程摘选 Service process selection
- 预测 Forecasting
- 聚集銷售額与营运 Aggregate sales and operations
- 库存控制 Inventory control
- 物料需求计划 MRP
- 营运计划 Operations scheduling
- 同步生产及约束理论 Synchronous manufacturing and theory of constraints
- 供需链策略 Supply chain strategy
- 营运諮詢及再造企业 Operations consulting and reengineering
- 策略性产能管理 Strategic capacity management
- 精益生产 Lean manufacturing
上课方式: 由讲师授课
课业: 等级:B+
a. 期中考 - 30%
b. 课题研究及报告 20%
期末考: 50%
成绩: B (3.00)
第二学期成绩: 3.00
总成绩:3.07
Thursday, December 15, 2005
第一学年(2005/06): 第一学期
上课时间表:
星期一
1。营销管理学 Marketing Management
2。管理控制系统 Management Control Systems
星期二
3。管理人经济学 Managerial Economics
星期三
4。组织行为学 Management and Organizational Behavior
5。人力资源管理 Human Resource Management
星期四
6。公司财务 Corporate Finance
7。财务及会计管理 Finance and Accounting for Management
星期五
8。管理资讯系统 Management Information System
9。领导力 Leadership
星期六
10。学术研究方法论 Research Methodology
必修课程:
1。组织行为学
~(Management & Organizational Behaviour)
课程纲要:
组织行为学是研究一定组织中人的心理和行为规律性的科学。它采用系统分析的方法,综合运用心理学、社会学、人类学、生理学、生物学、经济学和政治学等知识,研究一定组织中人的心理和行为的规律性,从而提高各级领导者和管理者对人的行为预测和引导能力,以便更有效地实现组织预定的目标。
- 组织行为学简介 Introduction to Organizational Behavior
- 组织文化 Organizational Culture
- 个人差异与工作行为 Individual Differences and Work Behavior
- 知觉,特质,与情绪 Perceptions, Attributions, and Emotions
- 激励 Motivation
- 工作设计,工作,与奖励 Job Design, Work, and Rewards
- 评估,反馈,与奖励 Evaluation, Feedback, and Rewards
- 管理不良行为 Managing Misbehavior
- 管理个人压力 Managing individual stress
- 群体与团队 Groups and Teams
- 管理冲突与谈判 Managing Conflict and Negotiations
- 权力,政治,与授权 Power, Politics, and Empowerment
- 沟通 Communication
- 决策 Decision Making
- 领导力 Leadership
- 组织结构及设计 Organizational Structure and Design
- 管理变革与创新 Managing Change and Innovation
上课方式: - 学员分为10组,每组研究一个主题,然后传授给大家。
课业: - 等级: B
- 主题呈献: 15%
- 期中考: 10%
- 论文摘要: 10%
- 课题研究及报告: 15%
期末考: 50%。
成绩: B+ (3.33)
2。管理资讯系统
~(Management Information Systems)
课程纲要:
- 商业资讯系统基础 Foundation of IS in business
- 资讯工艺之竞争 Competing with IT
- 电脑硬件与软件 Computer hardware and software
- 电讯与网络 Telecommunications & Networks
- 数据资源管理 Data Resource Management
- 电子业务系统 E-Business Systems
- 企业业务系统 Enterprise Business Systems
- 电子商务系统 E-Commerce Systems
- 决策支持系统 Decision Support Systems
- 企业/IT战略与对策 Business/IT Strategies and Solutions
- 保安与道德之挑战 Security & Ethical Challenges
- 企业与全球性IT管理 Enterprise & Global Management of IT
上课方式:
- 学员分为10组,每周共有3组参与。
- 第一组研究一个主题,设定一个难题,给第二组解答,第三组针对第二组的答案给与评论。
课业: - 等级: B+
- 课题讨论,解答及评论: 10%
- 参与非规定课题讨论: 10%
- 期中考: 10%
- 课题研究及报告: 20%
期末考: 50%。
成绩: B (3.00)
考试时间表:
14/11/05,星期一
1。组织行为学 Management and Organizational Behavior
2。人力资源管理 Human Resource Management
16/11/05,星期三
3。管理资讯系统 Management Information System
4。领导力 Leadership
18/11/05,星期五
5。管理人经济学 Managerial Economics
21/11/05,星期一
6。公司财务 Corporate Finance
7。财务及会计管理 Finance and Accounting for Management
23/11/05,星期三
8。营销管理学 Marketing Management
9。管理控制系统 Management Control Systems
星期一
1。营销管理学 Marketing Management
2。管理控制系统 Management Control Systems
星期二
3。管理人经济学 Managerial Economics
星期三
4。组织行为学 Management and Organizational Behavior
5。人力资源管理 Human Resource Management
星期四
6。公司财务 Corporate Finance
7。财务及会计管理 Finance and Accounting for Management
星期五
8。管理资讯系统 Management Information System
9。领导力 Leadership
星期六
10。学术研究方法论 Research Methodology
必修课程:
1。组织行为学
~(Management & Organizational Behaviour)
课程纲要:
组织行为学是研究一定组织中人的心理和行为规律性的科学。它采用系统分析的方法,综合运用心理学、社会学、人类学、生理学、生物学、经济学和政治学等知识,研究一定组织中人的心理和行为的规律性,从而提高各级领导者和管理者对人的行为预测和引导能力,以便更有效地实现组织预定的目标。
- 组织行为学简介 Introduction to Organizational Behavior
- 组织文化 Organizational Culture
- 个人差异与工作行为 Individual Differences and Work Behavior
- 知觉,特质,与情绪 Perceptions, Attributions, and Emotions
- 激励 Motivation
- 工作设计,工作,与奖励 Job Design, Work, and Rewards
- 评估,反馈,与奖励 Evaluation, Feedback, and Rewards
- 管理不良行为 Managing Misbehavior
- 管理个人压力 Managing individual stress
- 群体与团队 Groups and Teams
- 管理冲突与谈判 Managing Conflict and Negotiations
- 权力,政治,与授权 Power, Politics, and Empowerment
- 沟通 Communication
- 决策 Decision Making
- 领导力 Leadership
- 组织结构及设计 Organizational Structure and Design
- 管理变革与创新 Managing Change and Innovation
上课方式: - 学员分为10组,每组研究一个主题,然后传授给大家。
课业: - 等级: B
- 主题呈献: 15%
- 期中考: 10%
- 论文摘要: 10%
- 课题研究及报告: 15%
期末考: 50%。
成绩: B+ (3.33)
2。管理资讯系统
~(Management Information Systems)
课程纲要:
- 商业资讯系统基础 Foundation of IS in business
- 资讯工艺之竞争 Competing with IT
- 电脑硬件与软件 Computer hardware and software
- 电讯与网络 Telecommunications & Networks
- 数据资源管理 Data Resource Management
- 电子业务系统 E-Business Systems
- 企业业务系统 Enterprise Business Systems
- 电子商务系统 E-Commerce Systems
- 决策支持系统 Decision Support Systems
- 企业/IT战略与对策 Business/IT Strategies and Solutions
- 保安与道德之挑战 Security & Ethical Challenges
- 企业与全球性IT管理 Enterprise & Global Management of IT
上课方式:
- 学员分为10组,每周共有3组参与。
- 第一组研究一个主题,设定一个难题,给第二组解答,第三组针对第二组的答案给与评论。
课业: - 等级: B+
- 课题讨论,解答及评论: 10%
- 参与非规定课题讨论: 10%
- 期中考: 10%
- 课题研究及报告: 20%
期末考: 50%。
成绩: B (3.00)
考试时间表:
14/11/05,星期一
1。组织行为学 Management and Organizational Behavior
2。人力资源管理 Human Resource Management
16/11/05,星期三
3。管理资讯系统 Management Information System
4。领导力 Leadership
18/11/05,星期五
5。管理人经济学 Managerial Economics
21/11/05,星期一
6。公司财务 Corporate Finance
7。财务及会计管理 Finance and Accounting for Management
23/11/05,星期三
8。营销管理学 Marketing Management
9。管理控制系统 Management Control Systems
第一学期成绩: 3.17
总成绩: 3.17
Wednesday, December 14, 2005
MBA~企业管理硕士课程
必修课程:
1. 财务及会计管理~Finance and Accounting for Management
This course will accommodate the fundamental body of knowledge of both financial and management accounting together with an overview of recent developments in the field of corporate accounting and reporting.
2. 组织行为学~Management and Organizational Behavior
The course provides participants with the knowledge of the complex interplay between people and the organizations in which they work. It prepares them to appreciate how the findings of behavioral sciences can be applied in the solutions of problems involving human behavior in the workplace. In view of this, the course focuses on learning “how to learn from experience.”
组织行为学是研究一定组织中人的心理和行为规律性的科学。它采用系统分析的方法,综合运用心理学、社会学、人类学、生理学、生物学、经济学和政治学等知识,研究一定组织中人的心理和行为的规律性,从而提高各级领导者和管理者对人的行为预测和引导能力,以便更有效地实现组织预定的目标。
3. 管理人经济学~Managerial Economics
Managerial Economics is concerned with the application of economic concepts and tools to decision-making by the firm. While the firm is a micro unit, its decisions are influenced by the macro environment in the economy. Thus, the course will deal with the relevant topics both in micro and macro economics as well as current economic issues. Since the decision-making is facilitated through the applications of the optimization techniques, and statistical methods of estimation, testing and risk analysis, an exposure to such techniques will be provided in the course.
4. 高级统计学~Advanced Business Statistics
Among others this course exposes students to statistical techniques for business decisions and business research. The emphasis of this course is on the identification of the right techniques for different situations and the interpretation of statistical software (SPSS) outputs in drawing inferences and conclusions.
5. 管理资讯系统~Management Information Systems
To understand the emerging technological issues facing management so that students can effectively manage information systems in organizations. To learn how to use technology to transform the organization, creating new relationship, structure and entirely new organization.
6. 营运策略~Operations Strategy
To provide an overview and awareness of the strategic importance of Operations Management, provide an understanding of the issues in Operations and an exposure to the tools and techniques used for effective and efficient functioning of management.
7. 营销管理~Marketing Management
The role of strategic marketing management is to enhance business performance by applying market-driven strategies. The importance of delivering customer satisfaction, responding to market diversity, real new products development, real-time marketing, one-to-one marketing and recognizing global challenges requires marketing management to be effective in acquiring and maintaining competitive advantage.
通过课堂教授、案例讨论和课后联系: 使学生对营销研究的有关科学文献和研究范式有一初步了解和掌握;对营销研究的基本步骤和方法有一比较全面的了解;能够针对有关市场营销问题,运用所学的研究方法与知识设计营销研究方案……
8. 公司财务管理~Corporate Finance
The course focuses on the role of the financial manager within a business organization. Emphasis would be on the time value of money, concept of risk and return, valuation of stocks and bonds, strategic corporate investments decisions and strategic financing decisions.
9. 人力资源管理~Human Resource Management
To introduce students to the human resource management functions and their contributions to organizational performance.
未来的企业竞争,是基于资源的竞争。只有那些善于获得资源和使用资源的企业,才能保持持续的竞争力。而在企业所能获得和控制的资源中,人力资源无疑是最积极、最活跃的部分。如何使用这种资源,是每一个企业在分析其未来发展战略时必须认真考虑的;而如何使这种资源成为企业持续发展的支撑,正是人力资源开发关注的焦点。
10. 企业策略~Corporate Strategy
This course attempts to integrate knowledge gained from other courses in the functional management areas for the purpose of viewing the organization from the perspective of the chief executive officer. It will relate organizations to its environment and the stakeholders. It will discuss how strategies are formulated and implemented. It also includes a discussion on how strategies are evaluated.
11. 学术研究方法论~Research Methodology
The principal aim of this course is to assist students in the process of identifying ‘research’ topics and problems, and to provide them with a logical framework in which to consider such problems, the associated methodologies and the results. Research in areas of business has grown, and continues to grow very rapidly. The ability not only to structure one’s own investigations, but also to evaluate and critique the work of others, is of great importance. The course will therefore also provide a forum in which students can actively develop their critical skills.
12. 毕业论文撰写及答辩~Management Project (and Viva-voce)
Management Project and Viva Voce
In partial fulfillment of the MBA degree, all candidates must conduct a business-related research project, write and present the research report while enrolled in the AGW 622/5 Management Project over two semesters.The research report is called a dissertation and the presentation or defense is done during the MBA Viva-voce.Each candidate must register for this course over two semesters (re-register for semesters 1 and 2 or semesters 2 and 3). You are expected to work on the project especially during the break between semesters to collect and analyze your data and do the write up in the following semester.
Selecting a Topic within Research Clusters
Using the Proposal Topic form, submit your research topic, name/signature of supervisor, and a brief proposal to the Graduate Office by week 4 of the first semester you register for AGW 622. The Dean and MBA/DBA Chairman will review and give approval for you to commence your research. The topic can be a continuation of the research proposal you developed in AGW 621 Research Methodology.
Procedure for MBA Viva-Voce
At the end of the second semester, the candidate will defend his/her research during the MBA Viva-voce in a brief presentation covering the whole research—problem statement, literature review, theoretical framework, hypothesis, methodology, results, discussion and recommendations. The AGW 622 course evaluation will be based on the dissertation and the viva-voce presentation.Three copies of the dissertation must be submitted at the end of the semester and a date will be set for viva-voce (about 1 month after submission). For candidates registered for AGW622 in:Semester 1 - submit 15 February Viva no later than 15 MarchSemester 2 - submit 15 April Viva no later than 15 May Two internal examiners will be appointed and each will be given a copy of the dissertation to evaluate. The School's Graduate Office will keep one copy. Candidates are responsible to give a copy to their supervisor(s) too.Candidates are responsible for writing their theses using proper format required by the school/university as well as editing and proofreading. Refer to the MBA Dissertation Formatting Guidelines as well as the APA Style.During the viva-voce, the candidate will present his/her research proposal at the appointed time and place in the following format:- Session chairman will invite and introduce the candidate, supervisors and internal examiners.- Each candidate is given about 15 minutes presentation time followed by question and answer session.- Session chairman will first invite the two internal examiners to question the candidate and then invite questions from the floor.- At the end of the session, the chairman will convene an evaluation deliberation by the examiners and supervisors to finalize the grade.- The Graduate Office will inform the candidates of the required corrections. Candidates have to resubmit one loose copy of the corrected dissertation within the stipulated time (2 weeks) and upon approval, make 3 hardbound copies in red.
选修课程: (任选2科)
1. 国际商务~International Business
The course is designed to develop an understanding of the process and factors of globalisation, the environment for global business trade and investment, the process of managing global socio-cultural differences, the strategy and organization of international business and the management of the business operations global companies – manufacturing, marketing, R & D, HRM and Financial Management.
2. 管理控制系统~Management Control Systems
Management control systems in the organization play an important role to support and maintaining organizational performance. Goals and objectives are the main concern of the organizations to achieve. Meanwhile, control systems can be in different ways such as controlling through responsibility, culture, rule and regulations, and market. Managers are responsible toward their strategic business unit and striving for better performance vis-à-vis attaining organizational objectives and goals.
3. 投资分析~Investment Analysis
This course is designed to present and discuss the advances in the theory of investments over the last thirty years. We study the theory, discuss the empirical evidence where appropriate, and explore the applications. Investment is a field of business where intuition often plays a more important role than theoretical knowledge. In fact the theories often fail to give any direct answers. So what good is theory? Theory only gives us a perspective, it enables us to think scientifically, and help us to identify the factors that are responsible for price movements. We shall examine how individuals and their agents make choices among investment alternatives which have uncertain payoffs over multiple time periods. An understanding of risk and return for individual securities and portfolio of securities is the basis for these decisions.
4. 策略营销管理~Strategic Marketing Management
Marketing is a key stimulus employed by business and nonprofit organizations to promote the consumption of goods and services. This course is designed to present important conceptual ideas in integrating marketing planning into the strategic planning process.
5. 国际营销~International Marketing
This course is mainly designed to develop skills and ability to deal effectively with managerial problems in the field of international marketing.
6. 管理人道德~Managerial Ethics
To introduce students to basic ethical concepts and principles that is relevant to resolving moral issues in business. To increase students awareness of what constitutes ethical and unethical practices in business. To identify the moral issues involved in the managing of business in the Malaysian as well as the international environment through class discussions as well as case studies. To impart students the reasoning the analytical skills, specifically the stakeholder approach to apply ethical concepts to business decisions.
7. 领导力~Leadership
Changes in the world are brought about by leadership. Great Leaders become immortals in the memory of human kind because of the deeds that they leave behind. This course will attempt to explain and find some explanation to what makes some leaders effective and others less so.
8. 国际财务管理~International Financial Management
9. 品质及生产力管理~Quality and Productivity Management
The course is meant to provide a conceptual introduction to productivity and quality management. It is designed to enable students to understand productivity and quality management worldview. Besides discussing the concepts of productivity and quality management, focus will also be given to the implementation of productivity and quality as the basic sources for the economic growth.
1. 财务及会计管理~Finance and Accounting for Management
This course will accommodate the fundamental body of knowledge of both financial and management accounting together with an overview of recent developments in the field of corporate accounting and reporting.
2. 组织行为学~Management and Organizational Behavior
The course provides participants with the knowledge of the complex interplay between people and the organizations in which they work. It prepares them to appreciate how the findings of behavioral sciences can be applied in the solutions of problems involving human behavior in the workplace. In view of this, the course focuses on learning “how to learn from experience.”
组织行为学是研究一定组织中人的心理和行为规律性的科学。它采用系统分析的方法,综合运用心理学、社会学、人类学、生理学、生物学、经济学和政治学等知识,研究一定组织中人的心理和行为的规律性,从而提高各级领导者和管理者对人的行为预测和引导能力,以便更有效地实现组织预定的目标。
3. 管理人经济学~Managerial Economics
Managerial Economics is concerned with the application of economic concepts and tools to decision-making by the firm. While the firm is a micro unit, its decisions are influenced by the macro environment in the economy. Thus, the course will deal with the relevant topics both in micro and macro economics as well as current economic issues. Since the decision-making is facilitated through the applications of the optimization techniques, and statistical methods of estimation, testing and risk analysis, an exposure to such techniques will be provided in the course.
4. 高级统计学~Advanced Business Statistics
Among others this course exposes students to statistical techniques for business decisions and business research. The emphasis of this course is on the identification of the right techniques for different situations and the interpretation of statistical software (SPSS) outputs in drawing inferences and conclusions.
5. 管理资讯系统~Management Information Systems
To understand the emerging technological issues facing management so that students can effectively manage information systems in organizations. To learn how to use technology to transform the organization, creating new relationship, structure and entirely new organization.
6. 营运策略~Operations Strategy
To provide an overview and awareness of the strategic importance of Operations Management, provide an understanding of the issues in Operations and an exposure to the tools and techniques used for effective and efficient functioning of management.
7. 营销管理~Marketing Management
The role of strategic marketing management is to enhance business performance by applying market-driven strategies. The importance of delivering customer satisfaction, responding to market diversity, real new products development, real-time marketing, one-to-one marketing and recognizing global challenges requires marketing management to be effective in acquiring and maintaining competitive advantage.
通过课堂教授、案例讨论和课后联系: 使学生对营销研究的有关科学文献和研究范式有一初步了解和掌握;对营销研究的基本步骤和方法有一比较全面的了解;能够针对有关市场营销问题,运用所学的研究方法与知识设计营销研究方案……
8. 公司财务管理~Corporate Finance
The course focuses on the role of the financial manager within a business organization. Emphasis would be on the time value of money, concept of risk and return, valuation of stocks and bonds, strategic corporate investments decisions and strategic financing decisions.
9. 人力资源管理~Human Resource Management
To introduce students to the human resource management functions and their contributions to organizational performance.
未来的企业竞争,是基于资源的竞争。只有那些善于获得资源和使用资源的企业,才能保持持续的竞争力。而在企业所能获得和控制的资源中,人力资源无疑是最积极、最活跃的部分。如何使用这种资源,是每一个企业在分析其未来发展战略时必须认真考虑的;而如何使这种资源成为企业持续发展的支撑,正是人力资源开发关注的焦点。
10. 企业策略~Corporate Strategy
This course attempts to integrate knowledge gained from other courses in the functional management areas for the purpose of viewing the organization from the perspective of the chief executive officer. It will relate organizations to its environment and the stakeholders. It will discuss how strategies are formulated and implemented. It also includes a discussion on how strategies are evaluated.
11. 学术研究方法论~Research Methodology
The principal aim of this course is to assist students in the process of identifying ‘research’ topics and problems, and to provide them with a logical framework in which to consider such problems, the associated methodologies and the results. Research in areas of business has grown, and continues to grow very rapidly. The ability not only to structure one’s own investigations, but also to evaluate and critique the work of others, is of great importance. The course will therefore also provide a forum in which students can actively develop their critical skills.
12. 毕业论文撰写及答辩~Management Project (and Viva-voce)
Management Project and Viva Voce
In partial fulfillment of the MBA degree, all candidates must conduct a business-related research project, write and present the research report while enrolled in the AGW 622/5 Management Project over two semesters.The research report is called a dissertation and the presentation or defense is done during the MBA Viva-voce.Each candidate must register for this course over two semesters (re-register for semesters 1 and 2 or semesters 2 and 3). You are expected to work on the project especially during the break between semesters to collect and analyze your data and do the write up in the following semester.
Selecting a Topic within Research Clusters
Using the Proposal Topic form, submit your research topic, name/signature of supervisor, and a brief proposal to the Graduate Office by week 4 of the first semester you register for AGW 622. The Dean and MBA/DBA Chairman will review and give approval for you to commence your research. The topic can be a continuation of the research proposal you developed in AGW 621 Research Methodology.
Procedure for MBA Viva-Voce
At the end of the second semester, the candidate will defend his/her research during the MBA Viva-voce in a brief presentation covering the whole research—problem statement, literature review, theoretical framework, hypothesis, methodology, results, discussion and recommendations. The AGW 622 course evaluation will be based on the dissertation and the viva-voce presentation.Three copies of the dissertation must be submitted at the end of the semester and a date will be set for viva-voce (about 1 month after submission). For candidates registered for AGW622 in:Semester 1 - submit 15 February Viva no later than 15 MarchSemester 2 - submit 15 April Viva no later than 15 May Two internal examiners will be appointed and each will be given a copy of the dissertation to evaluate. The School's Graduate Office will keep one copy. Candidates are responsible to give a copy to their supervisor(s) too.Candidates are responsible for writing their theses using proper format required by the school/university as well as editing and proofreading. Refer to the MBA Dissertation Formatting Guidelines as well as the APA Style.During the viva-voce, the candidate will present his/her research proposal at the appointed time and place in the following format:- Session chairman will invite and introduce the candidate, supervisors and internal examiners.- Each candidate is given about 15 minutes presentation time followed by question and answer session.- Session chairman will first invite the two internal examiners to question the candidate and then invite questions from the floor.- At the end of the session, the chairman will convene an evaluation deliberation by the examiners and supervisors to finalize the grade.- The Graduate Office will inform the candidates of the required corrections. Candidates have to resubmit one loose copy of the corrected dissertation within the stipulated time (2 weeks) and upon approval, make 3 hardbound copies in red.
选修课程: (任选2科)
1. 国际商务~International Business
The course is designed to develop an understanding of the process and factors of globalisation, the environment for global business trade and investment, the process of managing global socio-cultural differences, the strategy and organization of international business and the management of the business operations global companies – manufacturing, marketing, R & D, HRM and Financial Management.
2. 管理控制系统~Management Control Systems
Management control systems in the organization play an important role to support and maintaining organizational performance. Goals and objectives are the main concern of the organizations to achieve. Meanwhile, control systems can be in different ways such as controlling through responsibility, culture, rule and regulations, and market. Managers are responsible toward their strategic business unit and striving for better performance vis-à-vis attaining organizational objectives and goals.
3. 投资分析~Investment Analysis
This course is designed to present and discuss the advances in the theory of investments over the last thirty years. We study the theory, discuss the empirical evidence where appropriate, and explore the applications. Investment is a field of business where intuition often plays a more important role than theoretical knowledge. In fact the theories often fail to give any direct answers. So what good is theory? Theory only gives us a perspective, it enables us to think scientifically, and help us to identify the factors that are responsible for price movements. We shall examine how individuals and their agents make choices among investment alternatives which have uncertain payoffs over multiple time periods. An understanding of risk and return for individual securities and portfolio of securities is the basis for these decisions.
4. 策略营销管理~Strategic Marketing Management
Marketing is a key stimulus employed by business and nonprofit organizations to promote the consumption of goods and services. This course is designed to present important conceptual ideas in integrating marketing planning into the strategic planning process.
5. 国际营销~International Marketing
This course is mainly designed to develop skills and ability to deal effectively with managerial problems in the field of international marketing.
6. 管理人道德~Managerial Ethics
To introduce students to basic ethical concepts and principles that is relevant to resolving moral issues in business. To increase students awareness of what constitutes ethical and unethical practices in business. To identify the moral issues involved in the managing of business in the Malaysian as well as the international environment through class discussions as well as case studies. To impart students the reasoning the analytical skills, specifically the stakeholder approach to apply ethical concepts to business decisions.
7. 领导力~Leadership
Changes in the world are brought about by leadership. Great Leaders become immortals in the memory of human kind because of the deeds that they leave behind. This course will attempt to explain and find some explanation to what makes some leaders effective and others less so.
8. 国际财务管理~International Financial Management
9. 品质及生产力管理~Quality and Productivity Management
The course is meant to provide a conceptual introduction to productivity and quality management. It is designed to enable students to understand productivity and quality management worldview. Besides discussing the concepts of productivity and quality management, focus will also be given to the implementation of productivity and quality as the basic sources for the economic growth.
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