Wednesday, December 14, 2005

MBA~企业管理硕士课程

必修课程:
1. 财务及会计管理~Finance and Accounting for Management
This course will accommodate the fundamental body of knowledge of both financial and management accounting together with an overview of recent developments in the field of corporate accounting and reporting.

2. 组织行为学~Management and Organizational Behavior
The course provides participants with the knowledge of the complex interplay between people and the organizations in which they work. It prepares them to appreciate how the findings of behavioral sciences can be applied in the solutions of problems involving human behavior in the workplace. In view of this, the course focuses on learning “how to learn from experience.”
组织行为学是研究一定组织中人的心理和行为规律性的科学。它采用系统分析的方法,综合运用心理学、社会学、人类学、生理学、生物学、经济学和政治学等知识,研究一定组织中人的心理和行为的规律性,从而提高各级领导者和管理者对人的行为预测和引导能力,以便更有效地实现组织预定的目标。

3. 管理人经济学~Managerial Economics
Managerial Economics is concerned with the application of economic concepts and tools to decision-making by the firm. While the firm is a micro unit, its decisions are influenced by the macro environment in the economy. Thus, the course will deal with the relevant topics both in micro and macro economics as well as current economic issues. Since the decision-making is facilitated through the applications of the optimization techniques, and statistical methods of estimation, testing and risk analysis, an exposure to such techniques will be provided in the course.

4. 高级统计学~Advanced Business Statistics
Among others this course exposes students to statistical techniques for business decisions and business research. The emphasis of this course is on the identification of the right techniques for different situations and the interpretation of statistical software (SPSS) outputs in drawing inferences and conclusions.

5. 管理资讯系统~Management Information Systems
To understand the emerging technological issues facing management so that students can effectively manage information systems in organizations. To learn how to use technology to transform the organization, creating new relationship, structure and entirely new organization.

6. 营运策略~Operations Strategy
To provide an overview and awareness of the strategic importance of Operations Management, provide an understanding of the issues in Operations and an exposure to the tools and techniques used for effective and efficient functioning of management.

7. 营销管理~Marketing Management
The role of strategic marketing management is to enhance business performance by applying market-driven strategies. The importance of delivering customer satisfaction, responding to market diversity, real new products development, real-time marketing, one-to-one marketing and recognizing global challenges requires marketing management to be effective in acquiring and maintaining competitive advantage.
通过课堂教授、案例讨论和课后联系: 使学生对营销研究的有关科学文献和研究范式有一初步了解和掌握;对营销研究的基本步骤和方法有一比较全面的了解;能够针对有关市场营销问题,运用所学的研究方法与知识设计营销研究方案……

8. 公司财务管理~Corporate Finance
The course focuses on the role of the financial manager within a business organization. Emphasis would be on the time value of money, concept of risk and return, valuation of stocks and bonds, strategic corporate investments decisions and strategic financing decisions.

9. 人力资源管理~Human Resource Management
To introduce students to the human resource management functions and their contributions to organizational performance.
未来的企业竞争,是基于资源的竞争。只有那些善于获得资源和使用资源的企业,才能保持持续的竞争力。而在企业所能获得和控制的资源中,人力资源无疑是最积极、最活跃的部分。如何使用这种资源,是每一个企业在分析其未来发展战略时必须认真考虑的;而如何使这种资源成为企业持续发展的支撑,正是人力资源开发关注的焦点。

10. 企业策略~Corporate Strategy
This course attempts to integrate knowledge gained from other courses in the functional management areas for the purpose of viewing the organization from the perspective of the chief executive officer. It will relate organizations to its environment and the stakeholders. It will discuss how strategies are formulated and implemented. It also includes a discussion on how strategies are evaluated.

11. 学术研究方法论~Research Methodology
The principal aim of this course is to assist students in the process of identifying ‘research’ topics and problems, and to provide them with a logical framework in which to consider such problems, the associated methodologies and the results. Research in areas of business has grown, and continues to grow very rapidly. The ability not only to structure one’s own investigations, but also to evaluate and critique the work of others, is of great importance. The course will therefore also provide a forum in which students can actively develop their critical skills.

12. 毕业论文撰写及答辩~Management Project (and Viva-voce)
Management Project and Viva Voce
In partial fulfillment of the MBA degree, all candidates must conduct a business-related research project, write and present the research report while enrolled in the AGW 622/5 Management Project over two semesters.The research report is called a dissertation and the presentation or defense is done during the MBA Viva-voce.Each candidate must register for this course over two semesters (re-register for semesters 1 and 2 or semesters 2 and 3). You are expected to work on the project especially during the break between semesters to collect and analyze your data and do the write up in the following semester.

Selecting a Topic within Research Clusters
Using the Proposal Topic form, submit your research topic, name/signature of supervisor, and a brief proposal to the Graduate Office by week 4 of the first semester you register for AGW 622. The Dean and MBA/DBA Chairman will review and give approval for you to commence your research. The topic can be a continuation of the research proposal you developed in AGW 621 Research Methodology.

Procedure for MBA Viva-Voce
At the end of the second semester, the candidate will defend his/her research during the MBA Viva-voce in a brief presentation covering the whole research—problem statement, literature review, theoretical framework, hypothesis, methodology, results, discussion and recommendations. The AGW 622 course evaluation will be based on the dissertation and the viva-voce presentation.Three copies of the dissertation must be submitted at the end of the semester and a date will be set for viva-voce (about 1 month after submission). For candidates registered for AGW622 in:Semester 1 - submit 15 February Viva no later than 15 MarchSemester 2 - submit 15 April Viva no later than 15 May Two internal examiners will be appointed and each will be given a copy of the dissertation to evaluate. The School's Graduate Office will keep one copy. Candidates are responsible to give a copy to their supervisor(s) too.Candidates are responsible for writing their theses using proper format required by the school/university as well as editing and proofreading. Refer to the MBA Dissertation Formatting Guidelines as well as the APA Style.During the viva-voce, the candidate will present his/her research proposal at the appointed time and place in the following format:- Session chairman will invite and introduce the candidate, supervisors and internal examiners.- Each candidate is given about 15 minutes presentation time followed by question and answer session.- Session chairman will first invite the two internal examiners to question the candidate and then invite questions from the floor.- At the end of the session, the chairman will convene an evaluation deliberation by the examiners and supervisors to finalize the grade.- The Graduate Office will inform the candidates of the required corrections. Candidates have to resubmit one loose copy of the corrected dissertation within the stipulated time (2 weeks) and upon approval, make 3 hardbound copies in red.


选修课程: (任选2科)
1. 国际商务~International Business

The course is designed to develop an understanding of the process and factors of globalisation, the environment for global business trade and investment, the process of managing global socio-cultural differences, the strategy and organization of international business and the management of the business operations global companies – manufacturing, marketing, R & D, HRM and Financial Management.

2. 管理控制系统~Management Control Systems
Management control systems in the organization play an important role to support and maintaining organizational performance. Goals and objectives are the main concern of the organizations to achieve. Meanwhile, control systems can be in different ways such as controlling through responsibility, culture, rule and regulations, and market. Managers are responsible toward their strategic business unit and striving for better performance vis-à-vis attaining organizational objectives and goals.

3. 投资分析~Investment Analysis
This course is designed to present and discuss the advances in the theory of investments over the last thirty years. We study the theory, discuss the empirical evidence where appropriate, and explore the applications. Investment is a field of business where intuition often plays a more important role than theoretical knowledge. In fact the theories often fail to give any direct answers. So what good is theory? Theory only gives us a perspective, it enables us to think scientifically, and help us to identify the factors that are responsible for price movements. We shall examine how individuals and their agents make choices among investment alternatives which have uncertain payoffs over multiple time periods. An understanding of risk and return for individual securities and portfolio of securities is the basis for these decisions.

4. 策略营销管理~Strategic Marketing Management
Marketing is a key stimulus employed by business and nonprofit organizations to promote the consumption of goods and services. This course is designed to present important conceptual ideas in integrating marketing planning into the strategic planning process.

5. 国际营销~International Marketing
This course is mainly designed to develop skills and ability to deal effectively with managerial problems in the field of international marketing.

6. 管理人道德~Managerial Ethics
To introduce students to basic ethical concepts and principles that is relevant to resolving moral issues in business. To increase students awareness of what constitutes ethical and unethical practices in business. To identify the moral issues involved in the managing of business in the Malaysian as well as the international environment through class discussions as well as case studies. To impart students the reasoning the analytical skills, specifically the stakeholder approach to apply ethical concepts to business decisions.

7. 领导力~Leadership
Changes in the world are brought about by leadership. Great Leaders become immortals in the memory of human kind because of the deeds that they leave behind. This course will attempt to explain and find some explanation to what makes some leaders effective and others less so.

8. 国际财务管理~International Financial Management

9. 品质及生产力管理~Quality and Productivity Management
The course is meant to provide a conceptual introduction to productivity and quality management. It is designed to enable students to understand productivity and quality management worldview. Besides discussing the concepts of productivity and quality management, focus will also be given to the implementation of productivity and quality as the basic sources for the economic growth.

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